Our 6yo learned to read this past year in kindergarten. For him, and everyone else, it is important to continue to read regularly to keep up one's reading skills. Unfortunately, my son doesn't like to read and only really shows interest in playing video games. I've tried a lot of strategies but I've only found two that have worked.
1. Allow him to pick out books about Star Wars, superheros, and video games (despite the poor quality of the books themselves).
2. For every minute of reading he does each day, he gets to play a minute of video games (e.g. 20mins of reading=20mins of gaming). This has been pretty successful thus far. He has timer that counts up the time he is reading and then can count down as he plays games. (and the 4yo has caught on too!)
If you have any other tips on how to get non-readers to want to read, let me know!